Amazon Music

Social Content

To expand Amazon Music's presence across social channels beyond its initial country-focused fan base, we established two Instagram accounts. "Rotation" caters exclusively to Rap/Hip Hop fans, emphasizing video content and using design templates to efficiently showcase the platform's diverse artists. This approach boosted engagement and broadened Amazon Music's reach by over 100%. Design, light motion and concept for evergreen content.

Holiday Quiz

Content that engages fans by featuring a series of questions that lead participants to discover new music based on their preferences and holiday mood.

Rotation Artist Spotlight

We partner with up and coming artists for these short episodic interview series

Artist Liner Revision

Spearheaded the Artist Liner series by enhancing the entire interview with dynamic animations and an interactive timer, significantly boosting audience engagement.

Artist Liners Before

Artist Liners After

Animated Social Assets

Format: Social

New Music template I created utilizing brand supplementary colors, paired with one of our holiday evergreen assets.

Client

Amazon Music

Role

Graphic Designer

Agency

Laundry Service

Format

Social, Digital

MADELEINE GOULD | ACD & SR AD

Ex-theater kid
Future blue zoner
Professional optimist

Maddy builds bold, thoughtful campaigns, and occasionally replicas of every neighborhood she’s ever lived in, in The Sims.

When she's off the clock, she's usually snowboarding or being thoroughly managed by her beloved puppy, Zero. ♡

AWARDS

AGENCIES

Mother
Hook
VCCP
Laundry Service
Vayner Media
The Many
Duncan Channon
JWT
Juxtapose Studio